EA Games boss man Frank Gibeau says two of EA's biggest new IPs in the current generation, Mirror's Edge and Dead Space, 'fell short' of EA's expectations.
"First-person parkour across buildings is fun, but to be blunt, Mirror's Edge's' execution fell short," he admitted in an interview with Develop.
"There were issues with the learning curve, the difficulty, the narrative, and then there was no multiplayer either," he added. "The key learning from us was that if you're going to be bold with that kind of concept, you need to take it as far as it can go in development."
Dead Space also had similar downfalls, Gibeau stating that while they both had, "some degree of success ... they didn't quite meet our expectations, for sure."
Speaking of the slightly more successful Dead Space, he added: "It made money for us, but didn't hit expectations. We felt like we had an IP that struck a chord, and one that hit quality, but again it missed multiplayer modes.
"So when we re-worked Dead Space [for the upcoming sequel], we looked at how to make it a better idea, how do we make the story more engrossing, how do we build [protagonist] Isaac as a character, how do we make this game a success online."
Gibeau says EA "won't give up on those IPs", adding: ""A new idea obviously has a lot of risk attached to it, but if you get it all right it can be huge."