Slapping the doubters round the face like a well-oiled trout, Assassin's Creed: Brotherhood has broken records to become Ubisoft's fastest selling game ever in Europe.
EMEA sales and marketing boss, Geoffroy Sardin revealed the sequel sold more than a million copies across Europe in less than a week - and he's quite happy about it.
The feat takes the Assassin's Creed franchise above the 20 million units sold mark, officially validating it as Ubisoft's biggest series overall.
The Ubisoft man said: "At first retailers were unsure - they didn't realise it was a full sequel, not just 'AC2.5'.
"But slowly through PR and discussions with them we have proven this is a new Assassin's Creed and a completely sequel, not just an add-on. The sales bear that out now, and retailers tell us they are very confident in it."
Brotherhood currently carries a Metacritic score of 89 - more than Call of Duty: Black Ops, Gran Turismo 5 and Fallout: New Vegas. Clearly the punters agree with the press then, unless there's a million really disappointed customers sobbing across Europe.
Last month Ubisoft reiterated that "a big Assassin's Creed game" is set to launch next year. We can't bloody wait.