For the first time in the series, Yakuza 4 will let players sample the Japanese underworld not just in the role of Kiryu Kazuma, but also through the eyes of three new characters, each with their own back-story.
One of those is Shun Akiyama, who's featured in the movie and screens below.
"Shun Akiyama was one of the best before he was framed for a bank heist and ended up on the streets," says Sega.
"Now after scratching and clawing his way up again he is one of the wealthiest men in Kamurocho... but things never tend to stay still in the world of Yakuza."
Earlier this week, Sega released the first trailer for Yakuza creator Toshihiro Nagoshi's new sci-fi shooter Binary Domain.