EA big man John Riccitiello has a plan to beat Activision's genre-dominating FPS, Call of Duty. Simply, he plans to "make a better game." Then, get this - he's going to "make a better game again."
Riccitiello's confident EA can do just that, too. "If I had to pick the story I'd like to play out next year is we ship a 90 [Metacritic scoring game] and they ship an 85," he said told Kotaku, later pointing out that both CoD: Black Ops and DICE's Battlefield: Bad Company 2 both have an 88 average review score on Metacritic.
"[Activision has] an awful lot of momentum without heir brand, no doubt. What I've witnessed a couple of times in the games industry is the way you unseat a market leader is you make a better game a couple of times in a row," he said, explaining the logic behind his earlier comments.
Think EA's CoD challenger and you'd probably think Medal of Honor. But that's not the series Riccitiello says will spearhead EA's attack. It's Battlefield 3.
"Our next game [Battlefield 3] is being built on the second generation of Frostbite which I think is at least in my opinion is a class act for FPS. I think we're going to lift the game pretty dramatically in the first-person shooter category," he said.
"I have great expectations to do a lot better in 2011 than in 2010 on the strength of a couple of products like Bulletstorm and Crysis , but most importantly for us, Battlefield 3, which I feel incredibly good about."
Can Battlefield topple the CoD legacy?