We knew Microsoft wouldn't let Gran Turismo 5 have all the fun. The platform holder announced Forza Motorsport 4 at the VGAs in Los Angeles last night.
The title, which also got a reveal trailer from the platform holder, will arrive in autumn 2011.
Just like Gran Turismo 5 before it, it will feature content from a special partnership with BBC's Top Gear. Jeremy Clarkson is a busy boy.
At E3 in June, MS showed off a Forza game where somebody walked around and inspected their car via the camera device. Could this be it?