A PlayStation Move print ad has been banned by the Advertising Standards Authority after just eight readers complained.
The ad, which shows a man about to punch another in the face, has been deemed too violent for British consumption on the basis that its imagery might "condone or encourage violent behaviour".
Two of the eight complainants also condemned the ad as racist, pointing to the fact that it shows a white man attacking a black man.
ASA didn't accept the claims however, after Sony UK said the two combatants simply had "slightly different skin tones."
The firm added that it had "taken steps to ensure that the images were not graphic".
A bit harsh this, don't you think?