Europe is the most important market to consider when RTS legend Chris Taylor designs a new game, he's said.
Speaking to CVG, the Dungeon Siege and Supreme Commander man argued that for studios like his own Gas Powered Games "you have to start with a European gamer", followed by China, the US and possibly Korea.
"When I think about designing a brand new game, first sheet of paper, I think about Europe. If you had to go in order you'd think about Europe, then switch over to thinking about China and then come back to the US and possibly Korea," he said.
"I don't think anybody would sit there and think about a US market unless they were going for a casual game like Zynga because that justifies it. When it comes to what we do - PC and console-type games - you have to start with a European gamer."
Taylor is currently collaborating with Square Enix and Fallout: New Vegas dev Obsidian on Dungeon Siege 3. In the same interview, the game's lead designer Nathaniel Chapman affirmed similar importance in focusing on the European gamer.
"We play a lot of attention to Europe; all of our games have sold better in Europe than in America," he said.
"We definitely pay a lot of attention to localisation. That's something that we spend a lot of time figuring out - how we can make sure our games are easy to localise - so we can have a French, German, Spanish SKU of the game and not worry about that being a huge cost or difficult to develop. It is definitely something we pay attention to."
Stick your eyes on the latest Dungeon Siege 3 trailer for more.