Xbox has signed up to sponsor the new series of Sky One's Got to Dance show - which will now feature Kinect and MTV's Dance Central.
The show's studio audience will be able to engage with the game through trials, whilst viewers at home being given the chance to win the very latest products.
Orchestrated by UM, Xbox's media communications agency, the sponsorship deal with Sky will see Kinect for Xbox 360 and Dance Central feature across multiple screens including TV, online and mobile across the UK and Ireland.
Fifteen 4GB Xbox 360 consoles with Kinect sensors will be given away during the series, together with copies of Dance Central.
Stephen McGill, Director, Microsoft, Entertainment and Devices Division, UK & Ireland said: "As we move beyond our biggest entertainment launch in Xbox's history, Kinect for Xbox 360, we are constantly looking out for compelling opportunities to bring our gaming experiences to life. Sky 1's 'Got to Dance' show is the perfect partner for our smash hit title "Dance Central" - a true dance game experience that is fun and social for everyone. We are really excited to be developing this association with them in the coming months and look forward to future opportunities."
The show, which aired on SKY1 & SKY1 HD on 3rd January 2011, is hosted by Davina McCall and will see thousands of wannabe dancers competing for a £250,000 cash prize.