Xbox product director Aaron Greenberg has revealed what he thinks makes a great console exclusive game.
Speaking in the 100th edition of CVG sister mag Xbox World 360, Greenberg said:
"Here's the formula: draw players into an all-new world with epic storytelling, memorable characters, stunning graphics and polished gameplay - but also give them a reason to keep coming back to that world day after day after day.
"That's why millions of gamers have made exclusive franchises like Halo, Gears Of War, Fable and Forza Motorsport some of the biggest blockbusters in our industry."
However, the MS exec admitted it was "easier said than done". Xbox UK chief Stephen McGill has claimed that 2011 will be a stellar year for exclusive Xbox titles - but that it
will "ultimately be all about Kinect".
Xbox exclusives already announced for this year include Gears Of War 3, Xcom, Forza 4, Crytek's Codename: Kingdoms and Suda51's intriguing Codename: D for Kinect. Check out our list of the 7 Best Xbox Exclusives of 2011.
Xbox World 360 Issue 100 is in stores now. Click through here to have it delivered to your door.