Last week, we gave a nod to our friends over at Games Thirst.
This week we delve deeper into the industry with IndustryGamers.
Founded in May 2009 by veteran journalist James Brightman and consulting firm Hammersuit LLC, IndustryGamers covers gaming on a B2B level with news directed at industry professionals.
Its mission is to explore, analyse and inform upon all aspects of the business of games.
We sat down with co-founder and editor-in-chief James Brightman to find out more:
What sets IndustryGamers apart from other sites?
IndustryGamers was built on the pedigree and decade of experience from its former incarnation as GameDaily Biz. When AOL decided to move on from the trade newsletter part of the business, we felt like we had a genuine opportunity to branch out and provide more insight into the games business itself, from all angles and within all sectors, including the burgeoning social and mobile fields and not just console games.
Even though our publication is just a year and a half old, we've made tremendous strides with our brand recognition in the games industry.
I think what sets us apart is that our team of editors really understands the industry, how it works, and what trends are developing as they happen.
We also have fantastic access to executives, marketers, analysts, etc. These industry professionals make the website far more interesting to our readers, many of whom are their colleagues, reading our newsletter every morning while drinking coffee and checking email!
What would you say you specialise in?
I would say that we specialize in bringing the latest breaking news, insightful features, op-eds and in-depth interviews directly to the people working in the games business.
We believe we have a unique perspective as the only legitimate B2B games trade publication focused on the U.S. Although our audience has proven to be a global one (this is the Web after all), we definitely use our emphasis on the U.S. market wisely.
What do you have planned for the future?
As a young company, we're certainly excited about our growth prospects. 2010 was a groundbreaking year for IndustryGamers, as we really saw significant traffic and revenue boosts.
We're looking into building up a greater research presence with select partners (we already have a few), possibly venturing into the events sector (either on our own or with a partner) and we also have some potentially big, secret news to share with the world in the near future, but it wouldn't be a secret if we told you!