Nintendo neglected to name an official suggested retail price for the 3DS this afternoon in Amsterdam - despite the US market being told the system will sell for £249.99 in North America.
Instead, Nintendo told an expectant EU audience that 3DS's price would be set by the territory's retailers.
However, there were some solid details on show. Not only do we know that the console will be coming to the UK and Europe on March 25 - earlier than the US - but that there will be over 30 games released before summer.
Will you be buying one? Let us know in the comments below.
Check out our live stream of the 3DS press event here.