The Nintendo 3DS, which has received retail price points between £219 and £230 today, is definitely "value for money", Nintendo UK's told CVG.
Speaking at its 3DS event in Amsterdam tonight, Nintendo UK boss David Yarnton and UK marketing manager James Honeywell insisted that once gamers get the device in their hands, they'll realise it does a lot more than 3D visuals.
"Most definitely [it's worth the money]," Yarnton told CVG. "When you look at what it does compared to anything else on the market and beyond as far as not just gaming... once people get their hands on it it's is great value because it doesn't do just what they'd expect from traditional gaming."
He added: "A lot of the other features that are coming through with it as an entertainment device as well as just gaming - the downloadable content from people like Sky and Eurosport and those sorts of things... with 3D without glasses there's nothing else on the market at that sort of price."
Marketing man Honeywell said a factor gamers will benefit from with the £219 - £230 tag is the extensive development kit Nintendo's sent out to studios.
"Even just thinking about 3D in itself there's so much functionality even beyond that. I think it's one of the most complete packages we've ever done," he said.
"Laurent [Fischer] was on stage earlier saying we've given this really broad toolkit to developers - a broader toolkit than probably anyone's ever given with any console - and those things obviously come at a price.
"I think we feel confident that people will feel that they get value for money from it and they will feel that it's truly a new experience. I really suggest that everyone comes down and has a go - find one of our events and experience it yourself."
This afternoon Nintendo announced a March 25 UK release date for the 3DS.