Nintendo's Bill Trinen has explained why Nintendo consoles, including 3DS, don't have an equivalent of the Xbox 360's achievement points system. According to Trinen, exploration in games is more important than obtaining mythical rewards.
While Nintendo's marketing man told Kotaku that the company isn't opposed to achievements, he went on to make the case against them.
"We're not opposed to Achievements," said Trinen. "When they create their games, [Nintendo's designers] don't tell you how to play their game in order to achieve some kind of mythical reward.
He added: "Basically, the way the games are designed is they're designed for you to explore the game yourself and have this sense of discovery. To that end, I think that when you look specifically at games from EAD [the group long led by Mario and Donkey Kong creator Shigeru Miyamoto] and a lot of other games that Nintendo has developed as well, there are things you can do in the game that will result in some sort of reward or unexpected surprise.
"In my mind, that really encourages the sense of exploration rather than the sense of 'If I do that, I'm going to get some sort of artificial point or score that's going to make me feel better that I got this.' And that, to me, is I think more compelling."
Nintendo 3DS will be released in the UK on 25 March. According to Nintendo UK's David Yarnton, hardcore gamers will be blown away by it.