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3DS targeting core gamers at launch - Nintendo

Firm says it's "absolutely not true" that it's moving away from loyalists

Nintendo has said that 3DS and its software launch line-up are targeted at core gamers, a group it's "absolutely" not planning on ignoring in the future.

Charlie Scibetta, senior director of corporate communications at Nintendo of America, told IndustryGamers:

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"We know right at launch that the people that will be most interested in buying the 3DS are people that have been buying previous versions of the DS, that are Nintendo loyalists, and people that are core gamers.

"There was a perception years back that we were somehow moving away from that crowd, and not making games that catered to that crowd, and that's absolutely not true. With this launch, we especially wanted to make games for them and give them what they wanted."

Scibetta added that Nintendo is of course looking to appeal to everyone with 3DS in the long-run.

"What's our target audience down the line? It's really all ages, both male and female, because we certainly have the software support from third parties, and then from our own first party development to make games that appeal to everybody. We don't feel that you have to concentrate on one segment at the expense of the other."

UK general manager David Yarnton told CVG that hardcore gamers will be "blown away" when they play 3DS.

Nintendo has said that more than 30 games will be available for 3DS by E3 in early June.

[ SOURCE: IndustryGamers ]

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