Nintendo on 3DS: 'We don't look at the opposition'

Pt. 2: UK boss on Hollywood, PSP2 and mature titles...

Nintendo's set-to-be-stellar Nintendo 3DS launch approaches ever closer. The console will be out in Japan in less than a month, and will land on European shores on March 25.

In the second part of our exclusive interview, Nintendo UK GM David Yarnton and marketing manager James Honeywell tell us about 3DS's potential beyond gaming, and how it brings a new "opportunity" to Hollywood.

Check out part one of our chat, if you missed it the first time around...


That Sky 3D and Eurosport deal - how important is that to reaching the broader audience with 3DS?

Yarnton: There's a quote from Miyamoto in which he says one of the biggest things he wants to do is surprise people - and that's what we're looking at with the 3DS. For example, when you have StreetPass and you walk past someone else who has Street Fighter for virtual fights, or downloadable content when you're at home when you open the machine and there's something new - it's to surprise people all of the time.

I think you saw the news that the LED light changes colour when something new is there. That's why Sky is so keen on it, about what they can show as far as movies, sports and documentaries and all sorts of things. People wouldn't get that experience elsewhere

Honeywell: We want to make 3DS something that's indispensable - something you always pick up. So when you leave your home and pick up your keys and mobile phone, you take your 3DS because on that trip out you don't know how many other people you're going to walk past, how many other SpotPass or StreePass opportunities you're going to have.

As David said there will always be a surprise, there will always be something new every day. Those elements of content are very important but we need to make sure we've got lots and lots of different things just to make people really want to take that console with them all of the time.

Of course there's also speculation this month that Sony's set to reveal a new handheld of its own. Are you worried that could affect your launch?

Yarnton: There's always stuff happening in the marketplace but I think we've got our hands pretty full with the product we've got which has so much there to offer. We're quite happy with the place we're at.

We don't look at opposition. They'll do what they've got to do. We've got the 3DS which offers something unique.


The 3DS hardware itself doesn't look too lacking in the visual department. Do you think this boost in power will see more mature titles released on 3DS, ala Resident Evil?

Yarnton: The hardware itself, I think is one of the sexiest pieces of kit we've released. I looks good, it looks the part. The graphics whether in 2D or 3D look fantastic and looking at some of the games that third-parties are putting on to it, you would not expect to see graphics of that quality on a portable machine. I think they're excited as well in terms of what they can offer that they couldn't in the past.

Some of the 3DS games we've played look fantastic, like home console titles. Exactly how powerful is the 3DS? Is it more powerful than the Wii?

Yarnton: In our press release we have some technical data in there.

Honeywell: I don't think at the moment we're providing any context in terms of putting it alongside other consoles or other formats. Obviously it offers such a different proposition. By offering that 3D, how does it compare?

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