DICE says it's "learnt its lesson" following Battlefield: Bad Company 2's sparse DLC schedule - and it won't make the same mistakes with just-announced Battlefield 3.
Speaking in the latest issue of US retail mag Game Informer, DICE exec producer Patrick Bach acknowledged that not releasing a new map pack for six months saw the Bad Company 2 community drop off drastically.
"To be honest, Bad Company 2 was a bigger success than we anticipated," he admitted. "We did not account for that. We sold a lot of copies and don't feel bad about where we were, but looking back, we should have released more, bigger content after."
He added: "We were more successful with our approach then anticipated. We didn't think most people would hit level 22 to be honest, and especially so fast. Our calculations on how much people would play to hit level 20, 25, 50 were completely wrong. We thought people wouldn't play that much."
For Battlefield 3, says Bach, DICE will properly prepare for post-release content to keep the community occupied.
"We've learnt our lesson now, and have a lot of really interesting plans for how to keep the attention of the players. We can do better in that area," he said.
"The challenge is to build a game, and then have more people coming on before the project is done to start building extra content because it takes a lot of time to get stuff out."
There will be "a lot more to unlock", Bach promises, "not only weapons and other treats, but we have more things that you can unlock than in Bad Company 2. We're also making sure that there is a reason for you to reach top rank," he said.
More details arrived via the US mag this morning, including news that PC is being treated as the lead platform for the EA game.