Overnight, Activision announced the formation of a new digital-focused Call of Duty development studio named Beachhead.
What will the studio be making - map packs, series spin-offs, some kind of new online platform? Activision expanded on the firm's role in its quarterly earnings call last night.
Activision Publishing CEO Eric Hirshberg said: "Today, we're pleased to announce our new wholly-owned development studio, Beachhead, which will lead the creation of our all-new digital platform for the Call of Duty franchise.
"Beachhead will create a best-in-class online community, exclusive content and a suite of services for our Call of Duty fans to supercharge the online gaming experience like never before.
"The platform will support in-game integration and bring online experiences and console play together for the first time. The platform has been in development for over a year, and we're very excited about the increased value we can bring to the community. We look forward to sharing more specifics on this exciting new endeavor with you in the near future."
Asked by an analyst whether Beachhead might be creating some kind of subscription-based offering, Activision Blizzard chief financial officer Thomas Tippl said: "We're not yet ready to talk about the details of Beachhead, but when we are, we are going to present in detail what the content is, what the services are, et cetera. So you just have to stay tuned on that."
COE Bobby Kotick added: "We've always said that the big are getting bigger but not only are the big getting bigger in retail, as players gravitate to the best experiences and we push the limits on our best-in-class execution, we have also leveraged our internal platforms to offer audiences choice and convenience through the provision of direct distribution of Blizzard games. We expect to enhance the Call of Duty experience in similar ways with our new digital platform from Beachhead."