Nintendo's decision to let retailers decide the price of the Nintendo 3DS appears to have worked out well for Johnny Consumer, as at least three retailers have gone under £200.
Zavvi's sub-£200 price is the same as ShopTo's offer, which doesn't include any accessories.
Meanwhile Asda-Direct has also cut its price to £199.99, but its £15 off voucher has expired.
The best of the lot however is Toys R Us, which has come in with a bargain price tag of £196.99
You can also buy a 3DS from Tesco for £197 with a special voucher but the offer runs out today.
Official Nintendo Magazine has rounded up all the best 3DS pre-order deals in the UK.