Sony's NGP is a feature packed handheld with a high-quality screen and numerous control methods, but Sony says it has had to cut out a number of "cool" elements in order to ensure the final product is affordable.
Shuhei Yoshida, president of Sony Computer Entertainment worldwide studios, told Edge: "I can't talk about a definitive price at this stage. But since the very beginning we had a target in mind. So, when considering various features, we always had our price range in mind.
"There were elements that we found pretty cool, but had to set aside to remain on target. It's a big lesson we learnt from the PS3. There's no point putting everything you want into a device and doing the math later. We always had the price and consumer in mind. We had to sell something that people could buy."
Yoshida also acknowledged that Sony "can't sell the NGP for the same price as a PSP".
Retailers have said NGP's price will need to be less than £300 if it's going to compete with the 3DS.
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