Market research firm Ipsos has labelled Gears of War 3 2011's most anticipated game.
The firm released a chart of the most anticipated titles of the year across the UK and US ranked by purchase intent, and Epic's game topped the bill in both markets.
Killzone 3, Forza Motorsport 4, Mass Effect 3 and Need for Speed: Shift 2 followed Gears 3 on the list of most anticipated titles in the UK.

"Based on recent data pulled from GamePlan UK, Sony appears to be well positioned in 2011; three of the top ten and five of the top 25 most anticipated titles are first-party PlayStation offerings," said Ipsos director of gaming insights Nick Williams.
"Microsoft stakes claim to the most anticipated title of the New Year, Epic Games' Gears of War 3, however; only two of the top 25 titles are first-party Xbox 360 titles. Nintendo is publishing the only Wii title in the top 25: The Legend of Zelda: Skyward Sword."
A Gears of War 3 beta is likely to launch "sometime around April", ahead of the game's autumn release, developer Epic has said.
Check out the latest Gears 3 screens here.
Comments
48 comments so far...
wrightandrewjame on 16 Feb '11 said:
Not surprised Gears came out on top. Ask consumers who prodominately buy Microsoft's console and games which game they want and it comes out top. Real shocker.
However this aside it does seem to have a nice share between the two main consoles (don't count Wii - neither do other gamers by the look of it) and with this list compiled you can see we've got an awesome year of gaming ahead. Without Call of Duty by the look of it!
sonic_uk on 16 Feb '11 said:
Really? I'm looking forward to it sure, but Deus Ex is definitely my most anticipated, and I absolutely cannot wait for Crysis 2 which comes up a close second most anticipated for me. Very much looking forward to Killzone 3 as well(not long to wait now)and Skyrim. Gears will be great of course, and I will definitely pick it up, but there are other games I want more.
El Mag on 16 Feb '11 said:
My personal top 5 would be
1. LA Noire
2. Uncharted 3
3. Mass Effect 3
4. Yakuza 4
5. Gears 3
kirankara on 16 Feb '11 said:
gotta love these surveys, which in reality are useless. Doesnt divulge what their targeted group of people for surveying was,,was it ten year olds?, were they asking people predominantly interested in shooters? , was it males,was it mainly 360 users etc , it doesnt explain how they phrased the questions, how big the group was and so on
having done some research myself within field of sociology (only a level lol), it's fair to say that accurate data is almost non existent from surveys like this.
kirankara on 16 Feb '11 said:
loved gears 1, gears 2 got kinda dull and didnt feel like it offered anything new really,so didnt even bother finishing it, only managed half way through or maybe bit further.
JD_Method on 16 Feb '11 said:
Arkham City for me. With Duke Nukem Forever a close second.
ste hicky on 16 Feb '11 said:
esV: skyrim and the 2 zelda games out this year are far higher on my list tbh.
djs88 on 16 Feb '11 said:
It my most wanted game aswell, along side Skyrim and Uncharted 3 and L.A. Noire
mfnick on 16 Feb '11 said:
Last Guardian for me if it makes it this year.
But if it doesnt Uncharted 3 & Mass Effect 3 have me much more excited.
ricflair on 16 Feb '11 said:
No Portal 2? And surprised Zelda's not higher, it's no 4 in the US though.
Mine are nearly all multiplat. Only exclusive I'm really excited about is Zelda, probably Gears next, but thats about it and Gears is quite a long way down the list.
Oh yeah, and Last Guardian if it's out in 2011. Overall too many sequels to games that didn't set my world alight.
Black Mantis on 16 Feb '11 said:
It's definitely going to be one of my "day one" purchases, no doubt. Mass Effect 3 is my most wanted though.
Sammy_bham on 16 Feb '11 said:
hahahahaha
seriosuly?
hasn't got a chance this year.
gears 2 wasn't very good anyways.
and with games such as
killzone 3
uncharted 3
mass effect 3
skyrim
deus ex
the last guardian
la noire.
gears 2 is way down the list.
i have no part in the statistic above, and im pretty sure everyone iknow, friends and at work, wernt included in that.
if you added everybody who wanted to vote.
the list would be very different.
TimHotston on 16 Feb '11 said:
Hay! Don't judge students, I would rather play Uncharted 3 or Batman Arkham City over Gears 3 and I would never play NFS Shift over those never....
But my top 3 are: TESV: Skyrim, LA Noire and Uncharted 3 they're gonna be sweet!
altitude2k on 16 Feb '11 said:
Yes, I wonder why it's way down your list
MrPirtniw on 16 Feb '11 said:
Aye, Mass Effect 3 is my most wanted too. NEED TO SEE HOW IT ENDS. The new Gears will definately be a day one-er though. As is Deus Ex . And Uncharted 3. And Batman... I weep for my wallet I really do.
Mogs on 16 Feb '11 said:
Deus Ex for me.
StonecoldMC on 16 Feb '11 said:
Thats is unintentionally funny
martinawatson on 16 Feb '11 said:
wheres portal 2?
TykerD3 on 16 Feb '11 said:
I want Mass Effect 3 and LA Noire the most. Then Skyrim. GOW3 is down my list. Id rather get Fifa 12 than that (hope liverpool are better in fifa 12)
altitude2k on 16 Feb '11 said:
Only in FIFA 12?
richard99 on 16 Feb '11 said:
Personally it's about even between Skyrim, ME3 and The Last Guardian for what I'm looking forward to most.
After those I'm looking forward to Uncharted 3, Deus Ex, Portal 2, Crysis 2, Brink and a few others more than I am to another Gears (which I'll probably rent first).
BenJy on 16 Feb '11 said:
I would say most anticipated game on the 360 but not overall, it can't compare to the excitement and curiosity of Portal 2, The Last Guardian, Diablo III or Rage.
TykerD3 on 16 Feb '11 said:
In Real life they are improving each week....
TimHotston on 16 Feb '11 said:
I twas only making sure, but I know that you meant uncultured swine (students who don't see great games) only seeing the brand like Gears.... not dissing Gears though nice multi-player.
anytime on 16 Feb '11 said:
Gears 3 and arkham city on sept 30 should be a good contest to see who gets my money.
sibear on 16 Feb '11 said:
I can't in all honesty see Gears 3 being the years most anticipated title in a year with so much goodness on all platforms.
ensabahnur on 16 Feb '11 said:
Personally Arkham City's my most anticipated game this year probably closley followed by Gears 3, Mass Effect 3 and Uncharted 3. It was Marvel Vs Capcom 3 but thats now winging its way towards me. Thats a hell of a lot of 3's. Oh forgot about Battlefield 3 as well.
Very_Silver_Ownz on 16 Feb '11 said:
My top 3 would be...
ICO Collection
Mass Effect 3
Uncharted 3
singhcoventry on 16 Feb '11 said:
Lol
hi0marc on 16 Feb '11 said:
WOW Bioshock Infinite is coming out JUNE 2011!! How did they know that?
ensabahnur on 16 Feb '11 said:
Hey at least they didn't have Ghost Recon:Future Soldier on there, Amazon are still saying March 2011. We ain't seeing that until March 2012 at the earliest.
Still holding onto SC:Conviction for a beta thats never coming.
ffcoppolla on 16 Feb '11 said:
Don't you know? He works with 3 million people! 2 million friends as well.
Imaduck on 16 Feb '11 said:
I'm actually really hyped for Gears 3. I honestly love the series. It was Gears that drove me to buy an Xbox. It's a great series, and Gears 2 especially is a really damn good game. 3 looks incredible.
Still, my biggest excitement goes to ME3, come on man, how could it not. LOVE 1 and 2. Adore them.
Damn right.
Can dream
Skyrim, hell yeah
Infinite
Episode 3 maybeh?
Deus Ex
DA2
Brink
Rage
Crysis 2
Portal 2
It's an amazing year for games.
StokedUp on 16 Feb '11 said:
Honestly, this survey has asked either one just one type of gamer or it's just pure BS, im part of many gaming forums and i can tell you that these polls have been done and Mass Effect 3 or Elder Scrolls:Skyrim both always come before Gear3.
TheLastDodo on 16 Feb '11 said:
Shift 2 more anticipated than Arkham City and Uncharted 3? GTFO.
ricflair on 16 Feb '11 said:
Gears 1 and 2 sold more on 360 than ME1, ME2 and Oblivion, so I'm not surprised to see it more anticipated. Doesn't mean it's a better game of course, but it's probably more 'mainstream'.
Metagen on 16 Feb '11 said:
So many good games this year it's very hard to decide which my most anticipated are. Only easy choice for the top spot is Uncharted 3 for me. Then there's a huge amount of other must-have games like Portal2,Skyrim,Arkham City,Last Guardian...no point in listing them, you guys already know how skint we're all gonna be this year
BenThomasFoster on 16 Feb '11 said:
Mass effect 3 and TES5 with slight hinting of portal 2 for me... even though i'm mega stoked for shogun 2 total war right now
YCshinobi on 16 Feb '11 said:
1. Gears of War 3
2. Mass Effect 3
3. Batman Arkham City
In that order, everything else is an after thought.
anytime on 16 Feb '11 said:
Maybe cliffy b game them a backhander.
GlynCR on 16 Feb '11 said:
im looking forward to ARKHAM CITY more than anything on that list
tbh id forgotten gears 3 was coming out!! much more anticipated games just below in mass effect 3 and bioshock infinite for me personally
1 ARKHAM CITY
2 bioshock infinite
3 mass effect 3
4 uncharted 3
5 elder scrolls 5
equinox80 on 16 Feb '11 said:
Games I will definitely pick up this year are
LA Noire
DiRT 3
Rage
Homefront
Strong maybe's are
Gears of War 3
Batman Arkham City
Uncharted 3
Forza 4
Killzone 3
kalps_171 on 16 Feb '11 said:
Why are so many games classed as 'most anticipated game' for so and so year?!
I just saw an advert of this and apparently Killzone 3 is 2011's most anticipated game.
I think mine is Mass Effect 3
gogo65uk on 17 Feb '11 said:
Just played the KZ3 SP demo and I must admit my anticipation for that has shot up a heck of a lot. Still wanting several games this year GOW3 is among them but I dont have a paticular order. I'll get them as the come out none the less.
jtthegame on 17 Feb '11 said:
Mass effect 3
Gears 3
Yakuza 4
marvel vs capcom 3 although thats almost here.
MANYOO4EVA on 17 Feb '11 said:
My top 5 anticipated games are:
1. Aliens: Colonial Marines
2. Gears of War 3
3. Rage
4. Batman: Arkham City
5. Gray Matter
Less anticipated game (ever):
Call of Duty
shogunreaper on 17 Feb '11 said:
Lol'd at this, someone needs a new job if they are this bad at research.
kilatomato on 17 Feb '11 said:
Huh, Mass Effect 3 is right up there, but Skyrim isnt, and yet Skyrim will kick the s**t out of ME3 in sales terms once both are out...
Weird that. Guess thats the disconnect between turning your back on your loyal audience and going after the Call of Duty fanbase, or simply sticking with your loyal audience.