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Kinect has a rosy future - THQ

Publisher backs peripheral to increase market share

The blistering start made by Kinect since launching on the market is not likely to significantly slow down any time soon, according to THQ.

The publisher's CEO Brian Farrell told the Goldman Sachs Technology and Internet Conference yesterday that augmented reality and voice recognition would lead to new "play patterns" that developers can take advantage of.

THQ claims that its own Fantastic Pets - which launches on 360 next month - will be the first game to combine augmented reality and Kinect.

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He commented: "The great thing about Kinect - and why I think why it's going to continue to be successful and where we can even get better - is ease of user interface. Voice commands; people who aren't gamers love walking in on 'play game', 'turn on level'.

"The fact that to a lot of non-gamers there's no giant controller, 'what button do I push?' I think there's a lot of new play patterns that can be explored on the Kinect and that's the exciting thing about it.

He added: "I think we're just starting to figure out what we can do with it. Augmented reality is a real opportunity on the Kinect as a consumer experience. Between augmented reality, user interface and just new play patterns, we think the Kinect will have a very successful future.

He added: "[For developers] it's more about new ideas and new creative than new tech. Ideas aren't expensive, tech is. What we love about it is they're not expensive to develop, it's just a matter of coming up with the right idea, the right creative."

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