The Dead Island trailer from Techland and Deep Silver has been the talk of the town today.
It looks incredible but, thanks to the mournful death of a little girl (zombified though she is) it's also controversial stuff.
We warn you that here we host some of the more graphic scenes in screenshot form - but only really because the CGI graphics in the trailer are so good.
To appreciate that fact, we've separated the trailer into 111 frames. Watch the footage then pour over the stills.
If you want to know more about Dead Island this old preview will explain a bit more. Unless they've canned everything and started again.
Hopefully we'll have more information for you soon enough...