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Eurosport pro-gaming shows draw 2.3 million viewers

Intel Extreme Masters coverage is a hit, says broadcaster

The first two episodes of Eurosport's professional-gaming show 'Intel Extreme Masters' attracted a combined audience of about 2.26 million viewers, according to the broadcaster.

The TV series covers the fifth season of the Intel Extreme Masters, a global league of game champions organised by Turtle Entertainment.

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The debut episode, which focused on the Swedish pro-gaming team Fnatic, aired last September and was watched by almost one million viewers (including replays), while the second episode, which followed two professional Quake Live players, broadcast in November and attracted 1.3 million viewers.

The episodes are both available on-demand on Eurosport Player, Eurosport's web-TV service.

The third episode of the show will air on February 24, 2011. It will concentrate on Starcraft 2, one of the disciplines of the Intel Extreme Masters league.

Turtle Entertainment executive producer Nik Adams said: "400,000 viewers more than in the first episode of our Intel Extreme Masters show is totally awesome and shows that eSports is not marginalised sports anymore.

"The average sports television viewer enjoys watching eSports. We are looking forward to the broadcast of the next episode covering the Intel Extreme Masters events in New York and Kiev."

Last December, Blizzard launched lawsuits against South Korean cable television stations MBC Game and OnGameNet for broadcasting StarCraft tournaments without the company's permission.

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