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Sony NGP 'is dead on arrival' - Ngmoco

Former EALA and Maxis boss, now head of iPhone publisher, says "PSP is done"

The boss of one of the leading smartphone publishers, Ngmoco, has put the boot in on traditional gaming handhelds, and specifically the PSP platform.

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Neil Young, who's head of the iPhone specialist behind hits such as Rolando, Star Defense and Touch Pets, and also a former general manager at EA Los Angeles and EA Maxis, told IndustryGamers that Sony's handheld system 'is finished'.

"I think PSP is done and the new [NGP] is dead on arrival. It's really difficult to compete with an app store that has hundreds of thousands of applications and a wide range of options where the average price paid is around $1.20 and there are tens, if not hundreds of thousands of free applications that are really high quality. So I just don't think Sony's going to be able to compete with that."

Young also dismissed suggestions that NGP will offer a PS3-like experience.

"It's not a PS3 quality experience... And in terms of getting broad adoption, having great processing power is not necessarily a prerequisite for great adoption in the marketplace.

"You need a range of things and what I think the iPod Touch and iPhone have been able to do is offer people swiss army knife type functionality for a device that plays games really well. It's not like it's crap at playing games - it's pretty good at playing games and it can do a whole bunch of other things as well."

Of Nintendo, Young said he thinks the company will likely remain competitive in the handheld space.

"My personal opinion is that the 3D piece of the puzzle is kind of gimmicky. But Nintendo has great franchises and there are tens of millions of people who want to participate in those franchises, so that always helps... But the real question is the degree to which there's a third-party community."

Ngmoco was acquired by Japanese social gaming giant DeNA for $400 million (£252.6m) last October.

[ SOURCE: IndustryGamers ]

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