Ben Cousins, general manager of EA's free-to-play division, has told CVG that Battlefield Play4Free's graphics and feature set are comparable to the top shooters on the market.
In a recent interview, he said the game's target audience is core shooter fans on PC and console - "the type of guys who buy games from Valve, DICE, Infinity Ward, Epic and Bungie and play them online with their friends."
Speaking about the game's production values, he added: "We are targeting lower minimum specs than those games, to make the game accessible to a broader audience, but I feel our graphics are definitely comparable to shooters on the current-gen consoles.
"In terms of features we are definitely comparable with any multiplayer shooter irrespective of platform, with the depth of the second-to-second gunplay, our RPG-like customisation system and the breadth of the large-scale vehicular warfare."
Yesterday Cousins said that the open beta for Battlefield Play4Free is set to kick off next month.