Ubisoft's released a statement following the recent controversy (or is that hilarity?) over We Dare, and the news that the PS3 and Wii "sexy, quirky, party game" has been granted a TWELVE rating.
The game, which has you, a partner, and if you so choose, a neighbourly couple, participating in such games as Wii Remote spanking, will carry PEGI 12 in Europe thanks to its "obvious sexual innuendo, explicit sexual descriptions or images and sexual posturing."
However, an Ubisoft spokesperson has said that its intention is to gear the erotic title towards "a mature audience" - and it's marketing proves as much.
A spokesperson said: "We Dare is intended for a mature audience and Ubisoft created its marketing campaign accordingly. The PEGI ratings system is decided upon by a pan-European body and the rating for this game was bestowed by the independent PEGI board.
"Ubisoft has added a 'Parental Discretion Advised' sticker to the game in order to ensure that parents are informed of the potential sensitive nature of the game content," the publisher said.
So the buck's been shifted to ratings body PEGI then, which said it only looks at in-game content when judging a title - not the surrounding advertising.
It said: "Since PEGI is a Pan European system, the questionnaire is designed to meet varying cultural standards in all the member states. So for example, mild violence may not be a very shocking element in your country, but the swearwords in some games may be.
"PEGI does not take into account the context of a game when rating it, we only look at the contents of the game. [We Dare] has been rated as a PEGI 12 because it contains mild swearing, minor assault on a human-like character and words/activities that amount to obvious sexual innuendo, explicit sexual descriptions or images and sexual posturing."
Minor assault? We can only guess that relates to the spanking, unless there's an unlockable "Hardcore" mode carrying a different meaning than what we're used to in games.
Just so you've been warned then: even though it's got a 12 on the box, don't buy this for your kids at Christmas. It could be awkward.