The co-founder and executive vice president of Blizzard believes BioWare's Star Wars: The Old Republic is "very important to the industry as a whole".
Rather then appearing threatened by the arrival of the MMO which publisher EA hopes will knock World of Warcraft off its perch, Blizzard man Frank Pearce told MCV the Old Republic's potential success can only be a good thing for the market.
"This is a game that has an opportunity to grow the MMO market if done right and therefore is very important to the industry as a whole, not just EA," he said.
Blizzard CEO Mike Morhaime added: "It's certainly a strong franchise and BioWare's a great developer. We've talked about this internally and from our perspective we hope they make an enjoyable game because they're going to bring in a lot of new players to the MMO genre, and those players' idea of whether or not they like this type of game is going to be determined by that experience."
EA said last month that The Old Republic will ship in "calendar 2011", with reports pointing towards a September release.