Nintendo's 3DS project lead Hideki Konno has said the firm won't be trying to compete with the free/cheap prices of mobile games with the 3DS.
"So now in terms of one dollar games, or free games, or whatever that is out there in the market, I mean, really, we're not going to be competing with that," Konno told Gama.
"We're not going to try to match that; we're just going to continually strive to not just maintain, but increase, the quality of the entertainment that we're providing, and let it sort itself out. Again, we're not worried about competing at a price point level," he added.
Konno says Sony and Microsoft likely share Nintendo's notion, saying: "I believe that's more than likely Sony and Microsoft's opinion on that as well."
Sony launched PSP Mini's in 2009 - bite-size games made by small developers that sell via the PS Store for as little as $2. And Microsoft has launched a mobile version of Xbox Live Arcade via Windows Phone 7.
Konno goes on to reason that cheaper prices are great, but prices too low come at the sacrifice of quality. "Now of course as a customer, if somebody said to me, 'Hey, we've got Call of Duty on your portable device and it's only going to cost you 100 yen,' yeah, I'd be super stoked, really excited about that.
"And I'd be really excited to see a great game at a really cheap price, but I just don't think that you could make a game that's immersive and as big as, let's say Call of Duty, or any other large title, and sell it at that price point; it's just not possible," ranted Konno.
"If we went out and created one of our titles -- a big title for Nintendo -- and we decided to sell it at, like, say 100 yen, how many do we have to sell to get back our investment? That number's insane," he said.
Nintendo America boss shared his sentiment, saying Nintendo has no interest in working with the "garage developer", as does Iwata who believes cheap mobile games are diminishing the perceived value of game software.