The campaign of 2011 FPS Battlefield 3 will be 12 hours long.
That's according to a new interview with Karl Magnus Troedsson, in which the DICE general manager says that BF3's tone will be less "humorous and slapstick" than Battlefield: Bad Company 2.
When a journalist from Gameon.net asked Troedesson why DICE included a "lengthy, 12-hour single player campaign", the dev replied:
"First and foremost it's important to understand that every game we do in the Battlefield series is based around the multiplayer. I would argue that.
"Why do we need single-player? Why do we need co-op? Naturally, we want to introduce more people to our franchise and a lot of people don't want to jump straight into multiplayer. They want to feel around a bit and then they're ready to move over into online."
EA and DICE unleashed a fresh Battlefield 3 gameplay trailer - Fault Lines 2 - last week. The game itself is due for release on 360, PS3 and PC in the autumn.