GAME snaffles 3DS units from Tesco, sells as pre-owned

Naughty, naughty

UK retailer GAME has admitted that it directed staff to buy Nintendo 3DS units from Tesco... and then sell them in-store as pre-owned stock.

The practice of bulk buying discounted console stock from supermarkets is common amongst indie retailers, who often use the grocers as a cheaper alternative to mainstream distribution channels.

But now GAME is getting in on the trick - and not for the first time. Then CEO Lisa Morgan admitted in 2008 that her store managers had been encouraged to buy Xbox 360 units from Sainsbury's outlets and resell then in-store.


Now the firm has repeated the process with 3DS. According to EuroGamer, GAME staff were directed to buy Nintendo 3DS consoles and games from supermarket rival Tesco on launch night for the same purpose.

Tesco sold the console for just £175 when bought with any 3DS game for £34.90.

"Whilst we are unable to competitively match this offer in terms of a mint price," read a document sent to store staff, "it offers a great opportunity to gain 3DS consoles and games for your store's pre-owned stock."

GAME then sold the 3DS units at the same price as new stock.

£1049.50 was authorised for removal from GAME tills per trip to Tesco - which equates to five bundles. "Your store can do this trip multiple times," said the document.

A GAME spokesperson said: "Some of our stores wanted to move quickly last weekend to build their pre-owned stocks of 3DS at the same time as their local competitors, so we gave them a process to do that. It was not mandatory, and happened in small volumes."