If Nintendo confirms rumours that it's to cut the Wii's price by 25 percent next month, analysts say the platform holder's likely to be lining up an even bigger announcement for E3 in June. Wii 2 anyone?
Speaking to IndustryGamers, M2 Research analyst Billy Pidgeon said: "Wii is certainly due for a price cut, which would be good for Nintendo and for retailers. A Q2 price cut announcement would typically be an E3 event, so scheduling a cut before E3 would clear the boards for another, bigger announcement.
"A new console would be pretty exciting, but it's a lot riskier for a vendor with a large active installed base to launch next generation and keep last generation's base active while the other vendors are still building out," he added. "Next generation timing and strategy is going to be interesting."
EEDAR analyst Jesse Divnich offered: "Most video game companies withhold their biggest announcements until E3 and if Nintendo chooses to announce a Wii price drop before their E3 press conference, they must have something much bigger to announce. There are very few announcements that would eclipse a hardware price cut."
However, Wedbush analyst Michael Pachter isn't buying the Wii price cut rumour, which originated from a "trusted" Engadget source.
"There is no way that anyone outside of Nintendo Japan would know about this until print ads have to be submitted for retailers, probably at most three weeks prior to the cut. I don't believe that the source is right. With that said, I think a cut in September is likely..."
Nintendo boss Satoru Iwata said last month that the company will make a decision about a Wii successor when game developers run out of inventive ideas for the original system.
Here are five things we'd like to see Wii 2 offer.