Posted on Tuesday 26-Apr-2011 12:01 PM

Iwata reveals Wii regrets

CEO wishes he'd tied up "with someone outside the company" to market Wii

No-one can deny that Wii has been a massively successful console for Nintendo, but that hasn't stopped company head Satoru Iwata from having regrets.

Speaking to investors in Japan this morning, Iwata conceded that Nintendo should have partnered with other companies for the console's marketing, and "you will see what I mean... in the future". Cryptic.

Nintendo Wii Screenshot
"I now regret that we didn't tie up with someone outside the company to market the Wii. If we had done that, the fate of the Wii might have been different," Iwata said (via Reuters).

"Now I am aware that we should not rely too much on ourselves. You will see what I mean by this when we market the 3DS and the Wii in the future."

Nintendo revealed yesterday that it's sold 86.01 million Wii units since its launch in 2006.

The statement comes after Nintendo posted a 66 per cent drop in net income for the year ending March 31, 2011, while predictably confirming it will show a new home console at E3 in June.

[ Source: Reuters ]

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Comments

27 comments so far...

  1. Barca Azul on 26 Apr '11 said:

    I know what they mean. On the console and first party you cant fault them, but 3rd party support took forever and then wasnt great either!

    I feel that they also miss a gamer between Family to hard core. For sure there are some but not many. The only people that I personally know that own a Wii fall into the Family bracket.

    I loved Mario and Zelda games, but it wasnt enough to want a wii. I also dont like the motion controls on any system. For me its a gimick and wears thin after 30 mins. I played Tiger woods on the Wii, but gave up with arm ache after 30 mins. Yes it was clever, but not sustainable.

    I think they let more core gamers down too.

  2. metallicorphan on 26 Apr '11 said:

    'Nintendo revealed yesterday that it's sold 86.01 million Wii units since its launch in 2006, roughly double the number of PS3 and Xbox 360 consoles.'


    very 'roughly' seen as though the 360 passed the 50 million mark in January and the 50 millionth PS3 was sold on the 29th March

  3. andisart on 26 Apr '11 said:

    It's reasonable and the right thing to do what Iwata says, but still unusual in the industry to admit mistakes.
    Others too often prefer dissing their competitors instead to cover up their own shortcomings.
    Sony can learn something about dignity here. Jack Tretton, you might wanna listen to Iwata carefully.

  4. Barca Azul on 26 Apr '11 said:

    It's reasonable and the right thing to do what Iwata says, but still unusual in the industry to admit mistakes.
    Others too often prefer dissing their competitors instead to cover up their own shortcomings.
    Sony can learn something about dignity here. Jack Tretton and Aaron Greenberg, you might wanna listen to Iwata carefully.

    Very true and

    Fixed

  5. WHERESMYMONKEY on 26 Apr '11 said:

    . I played Tiger woods on the Wii, but gave up with arm ache after 30 mins. Yes it was clever, but not sustainable.

    Well you'd be buggered if you wanted to try playing real golf then. The clubs are alot heavier and games go on for hours. You have to walk between holes too.

    Back on topic.

    The wii could of done with more third party support. But i'm not sure whether nintendo are completely to blame or not. Nintendo themselves didn't let down thier core audience with the wii at all. some of the best games nintendo has ever made are on the system not to mention it's backward compatability with the GC and the quality retro games on the VC.

    the problem came from marketing that didn't cater to both audiences and a hesitence by most third parties to get involved untill most core gamers that initially bought the console for red steel and Zelda had already given up waiting and got a 360 or ps3 instead.

    Ubisoft dropping a s**t ton of shovelware on the machine after nintendo relaxed thier licensing policies really didn't help either.

    Still least there's a few gems to look forward to on the wii this year. Xenoblade, Zelda, and hopefully the last story just off the top of my head.

  6. PMIKE5 on 26 Apr '11 said:

    The lifespan of a Nintendo console.

    Release date, Mario, Mario Kart, Zelda, New console.

  7. PMIKE5 on 26 Apr '11 said:

    I wonder if they'll make a port for Skyward Sword for the Wii2 like they did with Twilight Princess for the Wii.

    TBH, I'm not that bothered by Zelda anymore. It used to be a franchise I loved, but now it's the same old routine. Innocent times, threat, temple, temple, temple, some cutscene that makes the last three temples obsolite, seven more temples, boss battle, end. Can I be bothered finding all the heart pieces? No. I feel like I SHOULD find all the heart pieces, but I really don't want to.

    I look forward to the revolutionary new console with the innovating Zelda/Mario games and the cartoony Mario Kart game (only one per console) oh and the dissappointing Pokémon game with N64 graphics, with a bit of bloom thrown in to hide the fact that it's N64 graphics.

    Now if you'll excuse me, I'll sit here and wait for the next Mass Effect and Assassin's Creed games.

  8. Barca Azul on 26 Apr '11 said:

    . I played Tiger woods on the Wii, but gave up with arm ache after 30 mins. Yes it was clever, but not sustainable.

    Well you'd be buggered if you wanted to try playing real golf then. The clubs are alot heavier and games go on for hours. You have to walk between holes too.


    Thats the point, I do play golf and its far less strenuous.

    The problem is that you do a proper golf swing, but there is no weight to the controller and therefore less control of the swing and you tend to swing harder and less controlled than if you had a golf club. Plus in real golf you walk between shots that takes time, where as with the game, you are taking a shot every other minute.

  9. gmcb007 on 26 Apr '11 said:

    Does anyone agree that nintendo should restrain Ubisoft from releasing the usual truck load of pure s**te everytime they release a console. It really gives the new console a bad image when theres 100+ games out about baby parties and pet hotels and all ending with Z.

  10. Barca Azul on 26 Apr '11 said:

    Does anyone agree that nintendo should restrain Ubisoft from releasing the usual truck load of pure s**te everytime they release a console. It really gives the new console a bad image when theres 100+ games out about baby parties and pet hotels and all ending with Z.

    How did they call it the other day? oh yes "Innovative" new IP´s that only work on new consoles.


    BTW - I still prefer mario, and Sonic for that matter in 2D. Super Mario World for me is a way better than Galaxy, but just my opinion.

  11. Dragovian on 26 Apr '11 said:

    Well, steady on, Iwata. The Wii could hardly have been more popular for the first few years.

    I can't stand the console, to be honest, but that's due to its core characteristics - low processing power and motion control. It was only the very ignorant who claimed there were no good games on it at all.

  12. Laughlyn on 26 Apr '11 said:

    The last home console to have same quality 3rd party games as 1st party was probably the SNES, i've grown up with Nintendo since i was 6 (31 now) and in recent years i've had ore thoughts as to wether Nintendo would benefit doing a SEGA and maybe going as a game developer. Sure their handhelds have forever been unbeatable but the last few generation of home consoles, altho great, have suffered from good quality 3rd party support. Wii is plagued by dreadfull shovelware causing the machine to be ignored by the 'hardcore' which is a real shame becaus ethere have been some great Wii only 'proper' games, overlooked by all but a few in the know. If nintendo want good 3rd party support and get the big names signed for the new machine then they really need to improve quality control and limit the shovelware coming through and give the new console the right image for the likes of CoD, Battlefield/bad company Deadpsace and portal 2 ect to succeed on their machine because atm developers will simply stop taking the risk and only thing we'll get on Wii are teh top qulaity games you get from Nintendo and coutless my baby cute pony salon sequals

  13. KippDynamite on 26 Apr '11 said:

    He actually didn't say anything about developers. It sounds to me like he's simply talking about a marketing strategy.

  14. KingPepper on 26 Apr '11 said:

    Yes i am sure 86 million owners of the Wii 1 perhaps regret buying it now, because of the lack of decent 3rd party games on it, and i am sure the 3DS is going to turn out the same, with the under powered handheld, people said that ridge racer on the 3DS was better than the PSP's versions, how wrong could they of been, just look at Tekken on the PSP, that kicks so called Street Fighter 3D, and that is an old game............
    I am not a Sony fan boy, as i own a NDS Lite, and of course a N64, the last decent console from nintendo.
    The Wii 2 better be worth the extra money its going to cost........i may get a Wii 1 when its £39.99 in the shops just to play Mario Kart. :shock:

  15. RavenxPrime on 26 Apr '11 said:

    Mark the date, I am predicting a day 1 release of 2 consoles.

    The Nintendo Wii 2 (Stream, Cafe) and ...

    Nintendo's new partners rebranded ...

    SEGA Dreamcast 2

    :mrgreen:

  16. mrlister on 26 Apr '11 said:

    I would love there to be a version of Wii2 built into a TV set. Some TVs have already got Wii-style pointer controllers.

  17. JuiKuen on 26 Apr '11 said:

    I'd say the Wii exposed the lack of imagination and creativity. To me, they just rely on power to create, rather than ingenuity. And then when they couldn't sell their turds, they moaned and jumped ship

  18. sniper789 on 26 Apr '11 said:

    Shouldn't the title be called "Iwata reaveals Wii-grets"?

  19. Fr33Kye on 26 Apr '11 said:

    I'd say the Wii exposed the lack of imagination and creativity. To me, they just rely on power to create, rather than ingenuity. And then when they couldn't sell their turds, they moaned and jumped ship


    WOW...wow.......

  20. djreplay on 26 Apr '11 said:

    Wii forgive you Iwata.

    *gets coat, gone

  21. Knight on 26 Apr '11 said:

    I would love there to be a version of Wii2 built into a TV set. Some TVs have already got Wii-style pointer controllers.

    I reckon this could be the case. 3D-HDTV with built in gamer's diskdrive, virtual console, internet browser, freeview, etc. All selected off of the HOME menu. EPG and remote control buttons available on the controller's touch screen. Who would they've teamed up with? I doubt Sony. :D
    Maybe Panasonic? They marketed their own gaming device recently though. How about Samsung? They're pretty much built for the mass-market.

    Iwata's "regrets" have come now because Nintendo's BIG-REVEAL will come soon and they will have partened with another company to produce a feature that will be the console's USP.

  22. Balladeer on 26 Apr '11 said:

    The only things they should regret are (a) not making enough of Motion+ and (b) no F-Zero.

  23. sniper789 on 26 Apr '11 said:

    The only things they should regret are (a) not making enough of Motion+ and (b) no F-Zero.

    and (c) no Ice Climbers :(

  24. solamon77 on 26 Apr '11 said:

    Partnering with 3rd parties has always been Nintendo's weak spot. They never really have to since they got so many strong licenses like Mario, Zelda, Donkey Kong, & Metroid and guys like Miyamoto who can crank out a multi-million dollar selling title in his sleep. Sony and MS aren't in that position so they have had to rely on third party support for their success (especially MS).

  25. MD1500 on 26 Apr '11 said:

    I don't think working with third parties is the answer to be honest. I mean, look at the 3DS launch line-up.
    Nintendo held back the AAA titles presumably to get other developers on board, and the other developers rewarded them by producing a load of old rubbish - that meant that a lot of people held off from buying the machine. :roll:

    The fact is that 99 times out 100, Nintendo games for their own consoles are a million times better than what third parties can manage, and the public vote with their wallets accordingly.

    Hmmm... Should I spend £40 on Asphalt 3D or £40 on Zelda: Ocarina Of Time 3D... Decisions, decisions....

  26. ei8hty5ive on 26 Apr '11 said:

    I have a Wii regret too...Buying one. :D

  27. KK-Headcharge78 on 27 Apr '11 said:

    Well he's good at pointing out the bloody obvious, what next he points out he went for the casual buck while bumming the hardcore fraternity? (which of course is their right and I personally would have done the same :mrgreen: )