Janco Partners analyst Mike Hickey thinks EA may annualise the Battlefield franchise.
"We suspect they could release a Battlefield franchise game annually, switching between Battlefield and Bad Company versions, similar to how Activision manages their Call of Duty franchise," he said in a research note.
EA's certainly confident about the franchise's prospects. Speaking on an earnings call last week, Frank Gibeau, president of the EA Games label, revealed that pre-orders for Battlefield 3 are up more than 700 percent versus the same period before the launch of Battlefield: Bad Company 2.
He also said Battlefield is a "flat out superior" product to Call of Duty.
While EA could conceivably annualise the Battlefield franchise, it also has a number of other FPS series on its books to juggle, including the successfully rebooted Medal of Honor and the new IP from Respawn, the studio set up by Jason West and Vince Zampella, two of the driving forces behind the birth and rise to dominance of Call of Duty.