Posted on Tuesday 10-May-2011 3:33 PM

PlayStation Network hack, down time may cost Sony billions

Analysts say the financial impact of the cyber-attack could be massive

The PlayStation Network hack and subsequent down time could cost Sony billions of pounds in lost business, a number of analysts have speculated.

While Sony spokeswoman Kumie Tanaka told the Wall Street Journal (via Business Insider) that the company is still examining the overall impact of the cyber-attack, Mizuho Investors Securities analyst Nobuo Kurahashi forecast that the data breach will cost the company roughly 100 billion Japanese yen (£758.8m).

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"It could take months for the security woes to settle, and how this may affect consumer confidence in Sony's online services in a long run is harder to assess," he said.

Another analyst, Barclays Capital's Yuji Fujimori, said the cost to Sony could be as high as 220 billion yen (about £1.7b).

The PSN outage is also costing Sony's business partners like Activision and Capcom, who have both said they're hoping for a quick resumption of the service.

Sony said yesterday the PSN might not be fully operational again until May 31, six weeks after it was first taken offline.

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Comments

19 comments so far...

  1. hi0marc on 10 May '11 said:

    I'm sure they've made many savings based on compromises and precautions in case of this type of rainy day affecting the company's finances...
    What? Oh.

  2. wrightandrewjame on 10 May '11 said:

    http://media.gamerevolution.com/images/misc/psn-weak-point.jpg

    Says it all really.

  3. digifreak277 on 10 May '11 said:

    HERP DERP

  4. Mark240473 on 10 May '11 said:

    What did the leper say to the prostitute?

    'You can keep the tip'

  5. Confused_Dude on 10 May '11 said:

    I may be being stupide here. But how does sony lose more than they earn in a year, over a one month period?

  6. El Mag on 10 May '11 said:

    http://i471.photobucket.com/albums/rr74/ForPhotoStuff/CaptainObviousStrikesAgain.png?t=1226027221

  7. Asinine on 10 May '11 said:

    I may be being stupide here. But how does sony lose more than they earn in a year, over a one month period?

    Reimbursement to 77 million users of things like free games, PSN+ content (free or discounted), credit security assistance, assistance with the security firm to build their new systems (no doubt on extortionate hourly rates), the hardware cost of the new systems, the loss of revenue since this started from PSN, Qriocity, Home purchases... all of these are costs including the free games and PSN+ discounts, they are not items that can just be handed over in charity, Sony will be paying someone whether its a different Sony entity (of which Sony are many separate companies all with the same name, which is why communication is always so bloody awful between and from them) or another publisher in royalties.

    Then there will undoubtedly after this be fines to the US supreme court, people suing them, probable payments to publishers who have lost revenue in PSN downtime and loss of capital in share price.

    This could be a massive blow to the Sony coffers as this was the period where they were just starting to make a profit on the PS3 life cycle.

    Sony is mainly a manufacturing company, they do not make as much as Microsoft in this way whose main income is 'intellectual property' from software and advertising space, Sony Corp net profits being 3.8% in Q1 2011 when Microsoft's were 31.8%

  8. Scottybud30 on 10 May '11 said:

    I think now Sony should consider aggressive measures in terms of the Playstation 4. I think Sony can easily bounce back in the market if they bring out a nice, powerful console everyone wants to get their hands on.

  9. Asinine on 10 May '11 said:

    I think now Sony should consider aggressive measures in terms of the Playstation 4. I think Sony can easily bounce back in the market if they bring out a nice, powerful console everyone wants to get their hands on.

    Unfortunately, that would make the entire PS3 life cycle a debt for Sony, shareholders would not be happy about a gamble for writing all of that off and paying yet more billions on a PS4 life cycle.

    As rich as Microsoft are, they too are split into separate entities and need to make money on the Xbox division which has not been easy for them, they need the generation to go on as long as possible, just as Sony do. Nintendo sold themselves to the devil and made a cheap commercial system that gazillions happily bought, they've made the shareholders happy and have plenty of profit to build their next box.

  10. boskersrevenge on 10 May '11 said:

    http://adirectresponse.files.wordpress.com/2010/07/obvious3.jpg

  11. Very_Silver_Ownz on 10 May '11 said:

    http://massoutreach.files.wordpress.com ... bvious.jpg

  12. Ali_ on 10 May '11 said:

    "May" cost Sony billions. May? C&VG in "caught with petrol can near fire" shocker. It may also cost them 6,000 cartons of Haribo, 43 Vauxhall Corsas and a panda called Lucy, but no-one really knows.

  13. sevvybgoode on 10 May '11 said:

    I do feel sorry for PS3 owners caught in the crossfire (especially around the data loss) but this couldnt happen to a nicer company...

    This must be Karma for LikSang eh? :wink:

  14. voodoo341 on 10 May '11 said:


    Reimbursement to 77 million users of things like free games, PSN+ content (free or discounted), credit security assistance, assistance with the security firm to build their new systems (no doubt on extortionate hourly rates), the hardware cost of the new systems, the loss of revenue since this started from PSN, Qriocity, Home purchases... all of these are costs including the free games and PSN+ discounts, they are not items that can just be handed over in charity, Sony will be paying someone whether its a different Sony entity (of which Sony are many separate companies all with the same name, which is why communication is always so bloody awful between and from them) or another publisher in royalties.

    Then there will undoubtedly after this be fines to the US supreme court, people suing them, probable payments to publishers who have lost revenue in PSN downtime and loss of capital in share price.

    This could be a massive blow to the Sony coffers as this was the period where they were just starting to make a profit on the PS3 life cycle.

    Sony is mainly a manufacturing company, they do not make as much as Microsoft in this way whose main income is 'intellectual property' from software and advertising space, Sony Corp net profits being 3.8% in Q1 2011 when Microsoft's were 31.8%

    Quite a few errors there. The main one being the US Supreme Court doesn't issue fines. It's like the High Court in the UK.

  15. kimoak on 10 May '11 said:

    PlayStation Network hack, down time may cost Sony billions

    In the title... I assumed Pounds as I am English and this site also is...

    Then they say in Yen.... Arses. ;)

  16. Sammy_bham on 10 May '11 said:

    ill lend it to sony....

    IF....

    they can help get this "party rock anthem" out of my HEAD!!!! arrrrrrrG!!!!

    Everyday im shufflin'

  17. julioaragon on 11 May '11 said:

    I may be being stupide here. But how does sony lose more than they earn in a year, over a one month period?

    Reimbursement to 77 million users of things like free games, PSN+ content (free or discounted), credit security assistance, assistance with the security firm to build their new systems (no doubt on extortionate hourly rates), the hardware cost of the new systems, the loss of revenue since this started from PSN, Qriocity, Home purchases... all of these are costs including the free games and PSN+ discounts, they are not items that can just be handed over in charity, Sony will be paying someone whether its a different Sony entity (of which Sony are many separate companies all with the same name, which is why communication is always so bloody awful between and from them) or another publisher in royalties.

    Then there will undoubtedly after this be fines to the US supreme court, people suing them, probable payments to publishers who have lost revenue in PSN downtime and loss of capital in share price.

    This could be a massive blow to the Sony coffers as this was the period where they were just starting to make a profit on the PS3 life cycle.

    Sony is mainly a manufacturing company, they do not make as much as Microsoft in this way whose main income is 'intellectual property' from software and advertising space, Sony Corp net profits being 3.8% in Q1 2011 when Microsoft's were 31.8%


    im impressed with youre knowledge,but youre right about that plus sonys ps3 has yet to make profit

  18. p0rt_1337 on 11 May '11 said:

    Head of Software and Network Security at SoA had this to say after a visit from the US attorneys office, regarding the pending demise of the PS3...


    http://www.youtube.com/watch?v=pUjh9Id6 ... re=related

  19. meh2allfanboys on 11 May '11 said:

    “Sony said yesterday the PSN might not be fully operational again until May 31, six weeks after it was first taken offline.”
    “ Sony: Goal is to restore PSN this month, May 31 stories incorrect”
    Which 1 is it cvg or are you just tossing flame bait at us again :lol: :?: