Activision's PR department, get popping them champagne corks.
The Daily Mail has today run its inevitable savaging of the publisher's first in-game Modern Warfare 3 trailer. As if this wasn't all part of the US firm's masterplan.
A brief moment, then, just to question what a "bomb-style attack" actually is.
It's an attack, that much we can successfully ascertain. Clear as a bell. But if it's supposed to be in the style of a bomb, one might expect - and call us silly here - but, um, something that is in some small way in the style of a bomb. Activision gives them outcry gold, and they still have to make stuff up.
The related 'England' part of Activision's trailer, of course, actually shows a military truck being used to ram one of London's public transport carriages clean off its tracks and onto its side.
The Mail calls MW3 "ultra-violent" and clarifies that Activision's trailer is "described as 'inappropriate' for children". Then it shows the full footage without an age gate. Lovely stuff.
Apparently, the trailer depicts "military helicopters, rocket launchers" and "black-op style soldiers". If that's not a coded catty comment on an outdated animation engine, we don't know what is.
Modern Warfare 3
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Meanwhile, the "fury" referred to in the Mail headline is reportedly attributed to "supporters of those affected by the 7/7 suicide attacks in July 2005, which killed 52 people". Fair enough, right?
And who exactly are these "supporters"? Ah, Mediawatch. The Mail's favourite go-to guys for any entertainment-based scandal it can construct; a pressure group whose very tagline proclaims that it is "campaigning for family values in the media".
Family values, one might suggest, like those the Mail flaunts just to the right of its online Modern Warfare 3 article.
Headlines include: "Imogen Thomas reveals 'love affair' with Giggs"... "Two love children and a string of mistresses - the double life of Gordon Ramsay's father-in-law"... and our personal favourite... "She may look like the perfect princess - but Cheryl Cole suffers from the curse of the cankle (when your calf and ankle become one)".
OMG.
Comments
52 comments so far...
pmantis on 25 May '11 said:
I saw those pictures, she went from being a 4/10 down to around a 2.
El Mag on 25 May '11 said:
Poor Cheryl, what a bloody terrible year she's had.
Moorpheus on 25 May '11 said:
"She may look like the perfect princess - but Cheryl Cole suffers from the curse of the cankle (when your calf and ankle become one)".
http://www.youtube.com/watch?v=umDr0mPuyQc
That is all
boskersrevenge on 25 May '11 said:
I have very shapely ankles.
In fact, my other half was admiring them the other week.
He has ankles like hams.
Daily Mail, what sorry...?
Ellscore on 25 May '11 said:
Ms Cole doesn't have cankles. I'm indifferent towards anything COD.
KK-Headcharge78 on 25 May '11 said:
Well colour me surprised, right on cue the Mail serves up more contrived sensationalist tripe for the gutter trolls. Who the hell are supporters of the 7/7 attacks anyway, is that not pretty much everyone in the UK? If so the Mail can f**k off using me as a reason to band about their sorry excuse for journalism. As for "features 7/7 Tube bomb-style attacks" WTF??! Is there a style to terrorist attacks now, have we really heightened their existence to having a style, I thought they just turned up and let off bombs like callous f**ks! People think it is funny that the Mail and those like it just plod on shovelling the same old s**t, day after day bt you know what it isn't. The fact this s**t sells is the clearest indictment as to the on-going social and educational erosion of Britain.
They be dangerous if they had any sense.
ensabahnur on 25 May '11 said:
Oh no, beautiful woman has cankles!! Instead of her lovely features we're all going to be looking at her heels. This means the PSN store isn't going to be up until next month, doesn't it.
JD_Method on 25 May '11 said:
Alright, own up. Who is it that read the Daily Mail or went on the website to find this out?
zombiesinmyhead on 25 May '11 said:
I've got nice ankles and calves. In fact I'd say they've got some definition going on, its all the hours I put in on the bike. Yeah, those bad boys are getting rowdy!
Now its summer I can show them off by wearing shorts too. They compliment my reckless good looks quite handsomely, if I say so myself.
justforkicks101 on 25 May '11 said:
cankle .. she'd have rickets
G_R7 on 25 May '11 said:
The Daily Mails gets p**sed off with gaming as often as I watch porn on the internet. 2-3 times a day. 4 times if its a slow, boring day.
El Mag on 25 May '11 said:
*tries my best Mick Dundee impression*
That's not a cankle, THIS is a cankle
http://www.primehealthchannel.com/wp-content/uploads/2010/11/Elephantitis.jpg
ensabahnur on 25 May '11 said:
I just can't picture Paul Hogan pulling that out his back pocket to scare off a mugger though.
chunkyboymania on 25 May '11 said:
During the Summer months I suffer from a similar problem called thollocks.
It's where due to excessive sweating my thigh merges with another part of my body.
RichPerry on 25 May '11 said:
This is outrageous and downright hurtful, and I for one think the Daily Mail have gone one step too far. They are way out of line on this, and I think the Daily Mail should be boycotted forthwith.
Cheryl Cole's cankles are shapely and alluring.
OriginalJonty on 25 May '11 said:
I'll tell you what's a scandal! The trailer not showing soldiers destroying the Daily Mail HQ. That alone would bring peace on Earth.
boskersrevenge on 25 May '11 said:
I thought ankles were the least of Cheryl's problems..
http://i.imgur.com/eJysZ.jpg
jim2wheels on 25 May '11 said:
That's a very bad case of gamer legs in my professional opinion.
Those warnings about not gaming for hours without breaks are real.
boskersrevenge on 25 May '11 said:
Nice flip flops, though.
ensabahnur on 25 May '11 said:
Because your worth it!
There you go Loreal, its your next billboard advertising campaign.
JD_Method on 25 May '11 said:
El Mag on 25 May '11 said:
You should see her before the make-up goes on
http://mystuffspace.com/graphic/prod_227_5909.jpg
Reality Check on 25 May '11 said:
If this was a PS3 only game this site would be savaging COD:MW3 i bet LoL
flash501 on 25 May '11 said:
Ah, the dreaded condition known as 'feeth' (not to be confused with feet which, of course, are a completely different part of the human anatomy) which is where the teeth unexplicibly grow so large they completely cover the face. Not a pretty sight I think we'll all agree!
I still would though!
ensabahnur on 25 May '11 said:
God she's even uglier than the Bride of Wildenstein.
http://www.oyungapala.com/wp-content/uploads/2010/08/jocelyn-4.jpg
Then again maybe not.
flash501 on 25 May '11 said:
Wha? You need one of what your username is, my friend!
El Mag on 25 May '11 said:
I just threw up, one of those that go back down but burns your throat.
Transgender model Amanda Lepore runs her close.
http://www.biwook.net/gallery/funny-s**t/random-2009-march/Amanda%20Lepore.jpg
JakeyBaby on 25 May '11 said:
Yeah I was actually there at 7/7, can they really say it's exactly the same 'bomb-style' attack? I bet it's not even on the Circle and Piccadilly lines!
Pfft... and I thought Modern Warfare was supposed to be historically accurate. The Daily Mail shouldn't waste their time on this rubbish game...
martinawatson on 25 May '11 said:
The next war game from Activision should go back to just before world war 2 and feature those spinning paper type animations featuring actual headlines and story's integrated into the game itself. The actual story's that the daily mail printed back then in support of the up and coming German politician Adolf Hitler......well done daily mail...hypocrites as well as being plain stupid
.
Bigalstevens83 on 25 May '11 said:
Oh Daily fail how I love thee knee jerked and panic written stories, I mean who gives a rats ass about Cheryl Cole anyway?
Oh interesting piece you wrote about the trailer for MW3 as well, I wonder what Right wing loony wrote that garbage.
gmcb007 on 25 May '11 said:
CVG you are bloody hypocrites. You had an article yesterday where you kept calling the tube scene controversial and now your taking the p**s out of the Daily mail for doing it.
Susano on 25 May '11 said:
At first with the Daily Mail, I found there obvious stupidity faintly amusing. Now, they won't shut up. So I'm like 'Just p**s off'. It was funny at first. It's wearing thin now.
Houdini Splicer on 25 May '11 said:
Just read the story on the mail's site, it's pathetic, as always, some of the people who commented on it are silly too, one of the worst rated comments was by a 'Rodger Ramsbottom' hehe
LordVonPS3 on 25 May '11 said:
Let's be blunt here. The media is s**t and yes that goes for the Daily Mail but also for you too CVG & Tim Ingham. Cut it out.
It's not a case of "them versus us" so there's no need for anyone to start fires nor stoke them. Your readers are not members of some uprising partisan rebel alliance. Why can't we all find a way to play along nicely and ignore those whose intention it is to class, then segregate, then faction individuals into being something other than a general society. One day we play and enjoy video games, the next we seek to protect our children from harm and educate them into having some moral standards in the hope that they'll turn out alright.
With populations exploding, there's greater scope and yet less room in this world for hostile division through preferential diversity. A war over preference could never escalate into something so meaningful that it would be allowed to substitute war over materials & commodities - so why even bother with this bulls**t? I mean seriously, can you envision a day where people who like McDonalds duke it out with people who like Burger King or organic produce? That's basically how silly you all sound. Why? It's still a free society and attempts to squash mass general public privileges are tossed out of court as fast as you can say "super-injunction". Who is going to jail 75,000 Twitter posters? Now multiply that for how many gamers there are.
If the government somehow thought it right to prohibit mature games being released, it would be on account of quickly escalating, rabid articles like the Daily Mail's, like this one or the W.R.O.N.G. campaign. "Dodgy" games already appear through less reputable streams so there's no chance these games will disappear altogether. If mainstream games are toned down for mass, general consumption, er, so what? We're not going to suddenly see CoD devolve into a scenario where it takes place in fields of daisies and people shoot rainbows and throw tomatoes. It's not going to happen.
The fact that we have laws, civil rights, independence and so on pretty much ensures we are not heading towards some post-catastrophic future dystopia. Any video games that could be measured like high class drugs, hookers and hard-core pornography weren't ever going to be available through PEGI. If you want video games made generally available that could be measured that way then you're likely the kind of ultra-libertarian that society should be worried about.
verynaughtyboy on 25 May '11 said:
When CVG posted the MW3 trailer yesterday, someone in the comments asked how long it would be before someone tied it into the 7/7 attacks and was all indignant and stuff
I thought "surely not" but hey! our scandal loving, hypocritical, amoral media do it again!
verynaughtyboy on 25 May '11 said:
The Whopper kicks the Big Mac's ass and BK's fries and shakes pwn McDonald's. Once upon a time I, along with some friends, did debate the various merits and inadequacies of the aforementioned restaurants. I am glad to say that I have since grown up... I'm now a PS3 fanboy! (Not really, I love both)
timewarp1 on 25 May '11 said:
Knowing the Sunday Mail LIVE magazine (or is a Saturday) they will have MW3 listed as a must by when it comes out
Orox on 25 May '11 said:
Dunno man, cankles or not she's not ugly. Would.
Despite possibly being a racist.
What's this about COD now?
Paranoimia on 25 May '11 said:
I got as far as 'Daily Mail' and stopped reading.
LordVonPS3 on 25 May '11 said:
For people like me it'll all depend on whether it runs at a substantially consistent 60fps and whether it has a decent story or not. In saying both those things, I'm not sure if my criteria for purchase are overly different to buying a film with a decent storyline and for it to be presented in HD with surround sound...
What I mean by that is, you've hit the nail on the head with your statement. i.e. Who cares? One man at the Daily Mail does not make for a general consensus any more than one man at CVG does.
There's nothing wrong with debating the merits and inadequacies of BK / McD's. If I should guess rightly that neither you nor your friends decided neither BK / McD's should be banned, but that both do have a rightful place to exist and be available to the mass public - well, that wouldn't be a surprise. If you did however ascertain that one or t'other posed a significant threat to the public, that either should be banned or if it did come to bad blood, blows or some more significant physical conflict, well then I'm glad you grew up!
In some bizarre twist of fate, luck or happenstance I just came across this...
http://www.youtube.com/watch?v=P0TlZ6VXm9s
Momentarily awesome yet ultimately futile. There's something to be learned from Starscream's experience.
EvilDog77 on 25 May '11 said:
Bottom of the comments section at the Daily Mail website:
Most of the comments were from people even more outraged a the article than us lot. I'm surprised they haven't been quietly deleted.
EvilDog77 on 25 May '11 said:
Here's a selection of highlights from the DM's comments page:
and finally, my personal favourite:
chunkyboymania on 25 May '11 said:
Wow your right. If it wasn't for the Decepticon's petulant in fighting they could've been God damn arse kings.
In fact I think the moral lessons to learn from Gen 1 Transformers should be widely taught in School Assembly. f**k the bible and all those dated fables I'm gonna worship at the alter of Prime.
Back on topic the Mail's scare mongering of Middle England only achieves free publicity for COD. It's obvious the Devs know this since the Airport attack in MW2 and are looking to capitlise on that infamy. The way I see it everyone's a winner, the Mail sells papers, Infinity Ward get Publicity and we all get something to moan about.
timewarp1 on 25 May '11 said:
Maybe the Daily Mail could take out a superinjunction against MW3 being published, that way we could only play it through twitter
MD1500 on 25 May '11 said:
Surely, this is one for the CVG WRONG campaign, or have you abandoned that?
timewarp1 on 25 May '11 said:
The lad who rights the Mail articles has a father who is a dirty man, and his mum is a clingy wife. The lad loves the job but he wants to be a PAPERBACK WRITER!
alan666 on 25 May '11 said:
time to get the WRONG campaign rolling again, the people who write & read the DM are brainless fools.
LordVonPS3 on 25 May '11 said:
Noobsaibot on 26 May '11 said:
I love it that they've taken time to show plenty of screen shots, the trailer itself and have plugged the RRP and release date. I am almost certain that Activision themselves paid the daily mail to run this
yodalicious on 26 May '11 said:
It's now been 24 hours since this article appeared and forgive me if I'm wrong here, but the likes of Fox News, The New York Times or others have not jumped on the "Let's savage MW3 bandwagon". Maybe the DM was having a slow news day or the editor just hasn't had any in a while and wanted to lash out at the one medium they distaste more than cankles and Cheryl Cole. Either way once I saw headline, I just skipped to reading the comments. In further bad news for Cheryl, which no doubt DM will run with as part 2 of the Cole profile, she's now been flung outta X Factor US cause no one can understand her over there. I think a viable solution there is have her mime, with Elmo doing the voice over.
Padua on 26 May '11 said:
Cankles of Duty : Modern Footware for the win
eXciSioNz on 29 May '11 said:
"unsuitable for children"? well yes you stupid c*nts, thats why its an 18. i f**king hate the daily mail, they complain about everything that slightly resembles a terrorist attack. if they had there way they would get everyone playing nintendogs!