Microsoft's released a whole load of big numbers to set the scene for its E3 press conference on Monday afternoon.
According to the platform holder 2011 will be "another year where Xbox will set new standards", and its vision statement is, "All of the entertainment you want. With the people you care about - made easy."
55 million Xbox 360 consoles have now been sold across 38 countries, says MS, and sales "are accelerating".
There are now nearly 35 million active Xbox Live members worldwide, it adds, spending an average of almost 60 hours a month on the service - that means cumulatively Live members are now logging 2.1 billion entertainment hours a month.
Compared to a year ago, there is three times as much video consumption taking place on the console, the firm says.
Meanwhile Kinect has sold more than 10 million units and the same number of Kinect games, which Microsoft says has helped evolve Xbox 360 "to become an all-in-one entertainment device with something for every member of the household."
"Xbox 360 maintains its lead in the U.S. as the top selling console in 2011, and ten of the past eleven months. In the first four months of 2011, Xbox 360 has seen a 29 percent year over year increase in sales, which is more than triple the growth of PlayStation 3 and the largest growth of any console on the market," the company said in a statement.
The stage is set. Tune in on Monday at 5pm for all the goods.