Sony has trademarked the names PSVita and PlayStation Vita, which is the rumoured final name for the company's new handheld - known to date as the NGP.
The news broke on NeoGAF with user M.D posting a link to the trademark registration and a logo that clearly fits with the PlayStation brand.

We'll find out for sure during Sony's E3 conference held tomorrow morning at 1am BST.
Comments
10 comments so far...
allygray69 on 6 Jun '11 said:
...p**s water
stonecold77 on 6 Jun '11 said:
Not like its actually any worse kind of name than xbox or wii.
shellster2 on 6 Jun '11 said:
not a great name but you'll soon get used to it.
it does look like a naughty little handheld to me. doubt i'll get one though.
wildhook2 on 6 Jun '11 said:
Don't care what it is called but really looking forward to the device!
rbt2 on 6 Jun '11 said:
PSVita.....is that an acronym for please stop verifying information to all ?
Coat.
On.
Gone.
boskersrevenge on 6 Jun '11 said:
I'm calling that this is not related to the new hand held but is for something else.
Nightmare on 6 Jun '11 said:
Typing "Vita" into Google translate. It comes back as an Italian word meaning "Life". Sounds plausible
RandyTandy on 6 Jun '11 said:
It does sound a little silly but gamers will be calling it the PSV anyway.
Or if you've watched too much Fonejacker, the Pussve.
mushi_mush on 6 Jun '11 said:
seriously lame name
disappointed if this is true
gmcb007 on 6 Jun '11 said:
Could it be Sony's version of 'WiiFit' to be used with the Move?