Gaming heads are firmly pointed towards the horrific mix of E3 pleasure and pain about to hit us this afternoon, starting with Microsoft at 5pm BST.
But there's another big hitter ready to knock announcements out of the part tonight. In fact, it just so happens to be one of Microsoft's biggest rivals.

Apple has confirmed that Jobs' keynote will contain details on iOS 5, the next major iteration of the firm's mobile platform software.
The keynote will also contain details of a new iCloud service and, if you ask us, would be the perfect time to make some surprise games related announcements considering what's going on in L.A.
It's holding the press conference during E3 for a reason. Stay tuned.
Comments
21 comments so far...
sevvybgoode on 6 Jun '11 said:
Human centipad?
benji85 on 6 Jun '11 said:
Meh! I must say that I really feel that Apple do have their collective heads up their arse these days
morikaweb on 6 Jun '11 said:
I cannot belive it took the press this long to take notice. Apple is a gaming company with the most popular handheld gaming device. They essentially just fired a shot right across Microsoft's bow, and the press hasn't even noticed till now.
sakaspuds on 6 Jun '11 said:
apple to join forces with sega to launch a new console? could happen
gmcb007 on 6 Jun '11 said:
The sad thing is that Apple will horde the attention by the masses who seem to be awed by anything with their logo in it. I wouldn't be suprised if they spend the whole time going on how we lived in the dark ages and could hardly survive before their Ipad arrived to save us all from having to read books made out of paper!
Fingers crossed they don't try to enter the console market.
morikaweb on 6 Jun '11 said:
I am confused, are you saying apple sucks because paper books rule and apple does not sell books? The sad thing is you don't even hate apple, people like you just latch on to anything popular and bash it to make yourself look big.
MrRage on 6 Jun '11 said:
Ugh I can see it now iConsole
all the iSlaves will wet themselves.
El Mag on 6 Jun '11 said:
Sweet Jebus no!
http://37prime.com/news/wp-content/uploads/2011/04/humanCentiPad01_press.jpg
gmcb007 on 6 Jun '11 said:
No I was joking how they treat the Ipad like it was a revolutionary invention that changed the world for good and I was joking about how they act like reading books online saved us from the torment of physical paper books. Just a little joke so calm down!
I never said I hated apple, just the way they act about their products and no, I don't 'latch on' to this silly concept people like you have where people apparently hate things because its the latest fad. I actually find that quite sad to brand people like that.
kreemi on 6 Jun '11 said:
If apple was to do a console it would be casual as hell. iwii. it would be a real step back for them to focus on games.
maybe a media hub approach would be better. an HD box for your tv that streams to and from your iphone/ipad which then double up as controllers or whatever..
TV apps, Indie Games, internet.. could work. in any case like it or not, Apple innovate. So i'd be interested to see whats gonna happen.
Just not interested enough to drag me away from the MS conference.
Unless there's Elephants.
iucidium on 6 Jun '11 said:
Thosee are not games, they're distractions with a little i before it. They press have only noticed because A) Little Tarquin owns one. B) Its the new mid-life crisis purchase of choice - second to a Mazda Miata and jailbait girlfriend.
TykerD3 on 6 Jun '11 said:
apple are trying to take attenetion away from MS as the New Xbox is to be revealed tonight......I joke (but wish it was REAL)
lordirongut on 6 Jun '11 said:
When Apple say that they have the 'most popular console' or 'most popular handheld' or whatever, the reality is that that mean cack all. Nintendo got it bang on - all those 'games' do is devalue gaming as a whole. I can count the list of iOS games that I'd actually play on one hand, and even then two of those are on the PSP and one is on the DS. Apple is the most arrogant, smug company going, and whoever said that their heads are up their arses has it spot on. I don't hate Apple because they are popular, I hate Apple because their products are overpriced and woefully inferior to the competition. £1000 for a 13" laptop with a last-gen i5 and integrated graphics? f**k off. Same goes for the iPhone, which is so much worse than a modern Android/Windows phone that it's not even funny. Don't even get me started on the badly designed, badly coded POS that is iTunes - even the most basic form of Windows Media Player is better.
I'm not expecting much from the MS Press Conference tonight, but if they show even one worthwhile product then it'll be damn more than the 'LOOK AT TEH SHINY SHINY' Apple Conference.
gobbybobby on 6 Jun '11 said:
No thats I-Human Centipad.
jtthegame on 6 Jun '11 said:
Don't like Apple i tunes is a pain to use and am not really impressed with my ipod touch to be honest. i wouldn't ever fork out on a ipad. i will pay attention to ms,sony and nintendo but apple i don't really care about the next up grade of i pad or pod or iphone.
sevvybgoode on 6 Jun '11 said:
Nope its deffo Human Centipad on the episode... If Apple had really made it though it would have been called I-Human-I-Cent-I-Pad...
iucidium on 6 Jun '11 said:
iTunes should be deemed as malware.
kmcroc on 6 Jun '11 said:
To hell w/ Jobs & bitch products, Never liked his s**t products.
Moribundman on 6 Jun '11 said:
Pah, once iJobs has passed on to iHeaven (up in the iClouds) then maybe Apple will bow to the pressure of consciously pushing the games angle. Jobs is on record actively loathing computer games and you'll never see a console or a product overtly pitching Apple as a competitor against the Xbox/Ps3/Wii.
He's more p**sy about the Android Market being a success, and more worried about that (Interesting Article: http://phandroid.com/2011/03/07/apple-and-steve-jobs-are-still-afraid-of-android-and-they-should-be-opinion/).
stealth on 6 Jun '11 said:
HAHAHHAHAHAHAHAHAHAH
wow that was funny
julioaragon on 6 Jun '11 said:
no ones gonna able to afford a console made by apple just like there computers and laptops,they r pulling a sony,its still too expensive to buy..thats why is dead here in the states