Pre-orders for Modern Warfare 3 at GameStop are tracking well ahead of previous record setter Call of Duty: Black Ops.
GameStop senior VP of merchandising Bob McKenzie said: "Last year, Call of Duty: Black Ops became the most pre-ordered title in our history.
"Already, this year, Call of Duty: Modern Warfare 3 is significantly ahead of that pace. Our customers' response to the reveal of Call of Duty: Modern Warfare 3 has been amazing."
Activision Publishing CEO Eric Hirshberg said last week that rival publisher EA's intense focus on taking down Call of Duty is only helping to build public awareness of Modern Warfare 3.
See what we though of the game in our Modern Warfare 3 first look preview.
Activision has just announced a July launch date for the Call of Duty Elite beta, a public taster of the new online service that will debut in full alongside Modern Warfare 3 on November 8.