Feast your eyes and gorge on the fleshy entrails of the E3 trailer for Techland's always-impressive Dead Island.
Backwards CG zombie children tumbling from windows and their protective fathers are out, replaced by the entirely in-game alcohol abuse and anti-zombie violence of failed rapper Sam B. He's quite the charmer.
Does the opening remind you of the Prodigy's Smack My Bitch Up video, although perhaps with a few less ladies grinding on each other? And with more electric machetes? Yup. Us too.
More from the show floor as and when it happens...
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