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Dead Island E3 trailer breaks out

Riffs on 'Smack My Bitch Up', features decapitations

Feast your eyes and gorge on the fleshy entrails of the E3 trailer for Techland's always-impressive Dead Island.

Backwards CG zombie children tumbling from windows and their protective fathers are out, replaced by the entirely in-game alcohol abuse and anti-zombie violence of failed rapper Sam B. He's quite the charmer.

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Does the opening remind you of the Prodigy's Smack My Bitch Up video, although perhaps with a few less ladies grinding on each other? And with more electric machetes? Yup. Us too.

More from the show floor as and when it happens...

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