EA Sports' Matt Bilbey has just announced FIFA 12 'Football Club' at the publisher's E3 press conference.
It's a social mode that allows FIFA fans to connect, compete and compare their progress against other players around the world.
Everything players do will push the team they support to the top of the virtual league, EA says. The free mode kicks off with FIFA 12 on PC, PS3 and Xbox 360 and will eventually spread to all FIFA iterations.
EA explained in a press release: "EA Sports Football Club creates a new social experience where fans can connect and compete with their friends and millions of other fans playing FIFA Soccer 12, where status, bragging rights and progression are all measured and ever-changing.
"For the first time ever, everything that happens within EA Sports FIFA Soccer 12-and against friends-is measured in a meaningful way. Every match matters, all season long. Earn experience points and level up to build your status. Track friends, challenges and status through the web at easportsfootball.com. Share and compare accomplishments and spread the news on social channels like Facebook.
"EA Sports Football Club also ignites the passion of sports fans and deepens their connection to their favourite team through Support Your Club, a central experience in EA Sports Football Club that enables fans to represent their club and compete against rival clubs in everything they do in FIFA Soccer 12. Earn club points and lift your club higher in the Support Your Club League Tables or help them avoid relegation. Virtual league tables are reset each week to create new challenges, renewed rivalries, and fresh storylines.
"Fans will be more closely connected to the sport than ever before. Real-world storylines will drive content in EA Sports Football Club, making the game feel fresh and new all the time. Gamers will relive crucial real-world soccer events through regular challenges. EA Sports Football Club will have a dedicated team deliver new content and challenges so that FIFA Soccer 12 will look, feel and play like the real-world season."