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Bobby Kotick talks Battlefield 3 competition, 'unprecedented' Modern Warfare 3 demand

Activision CEO highly confident ahead of upcoming battle of the shooters

Activision Blizzard boss Kotick has been discussing the upcoming FPS showdown between Modern Warfare 3 and Battlefield 3.

The rival FPS games will go head-to-head later this year when EA's Battlefield launches on October 25 and Activision's Call of Duty title two weeks later on November 8.

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Asked about EA's repeatedly stated intention to knock genre leader Call of Duty off its perch, Kotick said of the Modern Warfare 3 competitor:

"Well so far I've only seen Battlefield 3 shown on a PC, so I haven't seen it on a console which is where the bulk of our business is. If it's just a PC title as it looks like today, that's a very small audience to participate, but we always are interested to see what our competitors are doing.

"We've had a lot of success with Call of Duty as a franchise," he added. "The product that we're about to release, Modern Warfare 3, is the result of an enormous amount of audience research, and it is what our tens of million of players are saying they'd like to see in their next action experience, so we're very confident about its launch."

Kotick also said Activision's seeing an unprecedented level of demand for Modern Warfare 3.

"So far every one of our sequels has preformed better than our prequels by meaningful amounts. The demand that we're seeing on this game is unlike we've seen ever, and not by a little. If you look at the pre-orders, if you look at the number of people that have signed up for the beta test, if you look at things like Google searches of Modern Warfare, these are numbers that we've never seen before."

Check out 13 minutes of uninterrupted Modern Warfare 3 gameplay footage posted on the site earlier today.

Watch the video below for Kotick's thoughts on the upcoming Call of Duty Elite subscription service, Nintendo's newly announced Wii U, and the wider games industry in general.












[ SOURCE: CNBC ]

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