It had a starring role at Microsoft's E3 2011 conference on Monday, and now it's enjoying one on the show floor. Gears Of War 3 is officially one of the hottest games of E3.
We're happy to deliver reams of HD gameplay footage taken off-screen for you and beamed back from L.A over the magic of the internet.
Epic Games has said it's "serious" about using fan feedback gathered from the Gears of War 3 beta to improve the final game - and it's not just a publicity stunt. What do reckon?
Microsoft announced this week that a new limited edition Gears of War 3 Xbox 360 bundle will be arriving on September 20, 2011 in the US with a copy of Gears of War 3, a wired headset and a download token for bonus game content.