Nintendo shares have dipped significantly for a second straight day following the announcement of a its next generation home console, Wii U.
The company's shares were down 5.2 percent as of midday Thursday, following a 5.7 percent decline on Wednesday that saw Nintendo's stock fall to a five year low.
Mitsushige Akino, a chief fund manager at Ichiyoshi Investment Management, told the Wall Street Journal: "The product itself is not bad - market expectations had been far too high."
"It is also a reflection of structural issues caused by a transformation within the market," he added.
CVG went hands-on with Wii U this week in LA. See what we thought of it here.