"Sad" and "really weird" are the words Blacklight: Retribution lead designer Jared Gerritzen has used to describe Activision's approach with new online subscription service Call of Duty: Elite.
Speaking to Gamasutra, the Zombie Studios man admitted that the Call of Duty series has seen some "amazing games" but questioned its lack of progression and doubted whether the money made from Elite would actually go into evolving the franchise.
"I don't agree with it. Right now, if they could, they'd charge 60 bucks [for the game], then 20 bucks a month for a map pack -- or even just one map -- and then $9 to upload game movies to YouTube," he said.
"They see this massive fan base, and why aren't they spending that money and evolving the game even more?
"They're amazing games," he added, "but looking across the last four games, was there anything really new? That's the sad part. Think about if they tried to spend that money that they're trying to milk from the fans. It's sad. It's really weird. But there's always going to be that guy; there's always going to be the jerk."
Activision has defended the subscription service by pointing out that it will take nothing away from the COD experience, with the core single player and multiplayer gameplay remaining free of charge.