Nintendo boss Satoru Iwata has acknowledged that Nintendo's Wii U E3 reveal left some consumers a bit bemused.
Speaking to the Evening Standard, the exec said: "Because we put so much emphasis on the controller, there appeared to be some misunderstandings. We should have made more effort to explain how it works."
With so much focus on the Wii U controller and barely a glimpse of the HD, backwards compatible console itself at Nintendo's E3 press conference, you wouldn't be alone if the event left you a little confused. Nintendo's shares hit a five year low following the system's reveal.
"We haven't made any kind of blunder," Iwata insisted, "but I should have shown a single picture of the new console, then started talking about the controller. The console is not drastically different, and Wii U is about the controller. The console itself will be almost invisible.
"There have been two groups of people writing about our announcement - those like the Evening Standard, who have been able to experience the Wii U, and those who have not, and are simply writing about it from wire stories and pictures. They cannot see how this can be a game changer.
"It reminds me of 2006, when we introduced the Wii for the first time. Here in LA, people enjoyed it, but in Japan, the atmosphere was very different. It seems to be the same this year.
"What Wii U will offer is very different, but I believe we have the strong potential to change the entire format of videogames and of entertainment," said Mr Iwata.
Wii U's set to go on sale between April next year and the end of 2012. CVG went hands-on with it last night in LA. See what we thought here.