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2K ditches PR firm after Duke review controversy

Publisher distances itself after PR firm threatened negative reviewers

2K Games has dropped PR firm The Redner Group - with whom it's worked for years - after the firm's outburst towards press who gave Duke Nukem Forever negative review scores.

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Displeased with some of the reviews for Duke's latest game, The Redner founder Jim Redner posted on Twitter, "Too many went too far with their reviews...we are reviewing who gets games next time and who doesn't based on today's venom," suggesting the firm were blacklisting those who gave the game negative scores.

Redner added: "Bad scores are fine. Venom filled reviews...that's completely different," before deleting both posts and apologising publically, saying he "acted out of pure emotion" and that he wasn't speaking for 2K.

But the damage is done. 2K has confirmed via Twitter its decision to ditch the PR firm. "2K Games does not endorse or condone the comments made by TheRednerGroup and confirm they no longer represent our products," it said.

2K added: We maintain a mutually respectful relationship with the press and will continue to do so. We don't condone @TheRednerGroup's actions at all.

Console critics have been particularly damning of Duke's long-time-coming quest, doling out Metacritic review averages of 65 percent on PS3 and 51 percent on 360.

[ SOURCE: Via Gamasutra ]

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