The boss of Nintendo has again hit out at free-to-play business models he believes devalue software.
"Nintendo is a company which is trying to maintain the overall value of video games," Satoru Iwata told the Wall Street Journal. "We have no intention to provide a property to any other platforms, or making them available in a mode that does not require consumers to pay at all.
"If we were simply going to say OK, the only the way we could sell more products is by decreasing the price, then there wouldn't be a bright future and the entire industry will fold."
Iwata said that if it was forced to adjust its approach, Nintendo would come up with a "completely unique environment", before reiterating the problem 'freemium' software could pose to the public's perception of video games.
"I'm not interested in offering software for free of charge. That's because I myself am one of the game developers, who in the future wants to make efforts so the value of the software will be appreciated by the consumers.
"We can't simply compare the total revenue generated at the consequence of developing one thing. My point is about how we can keep the public's perception of the software. If we are going to destroy the value of the game software - once we have done so, it's a difficult job to recover from that situation."
Iwata criticised the growing culture of app gaming in March, again, with concerns over quality and value at the core of his thinking.