Microsoft has released a video showing off the 'Natural User Interface Ads' feature it will be introducing to the Xbox 360.
The feature allows Kinect owners to engage with advertisements on the Xbox 360 dashboard by using the camera's gesture and voice recognition capabilities.
One of the scenarios shown in the video below involves a person sharing a new Coca Cola advert with a friend. Because we all want to do that with our expensive gaming peripheral, right?
Microsoft has said NUads are designed to capture users' attention in a way that traditional TV ads can't' and according to reports will be used on the Xbox 360 dashboard and embedded in games.