Sony Computer Entertainment has reshuffled its top tier - and promoted a Brit to the top of the table.
Effective from September 1, current president and CEO of SCE Europe, Andrew House, will make make the step up to the position of group president and CEO of SCE International.
He will replace Kazuo Hirai, who now take the role of SCE International chairman.
House joined Sony Corporation in 1990, initially working in corporate communications for five years. He became SCEE boss in 2009, replacing the retiring David Reeves.
Jim Ryan, Executive Vice President and Co-COO of SCEE will now assume House's former role as President and CEO of SCEE.
The company has also announced the retirement of current chairman Akira Sato, effective August 31, 2011.
"In fiscal 2010, we achieved profitability for the first time in five years as a result of group-wide united efforts, including continuous cost reduction for PS3 in which I first took the initiative after assuming President of SCEI in December 2006," said Kazuo Hirai.
"We are facing new challenges this year, such as the successful launch of PlayStation Vita and further growth of PS3 platform as well as expansion of non-gaming business.
"I'm confident that the skills and expertise Andy has gained over two decades working for Sony and SCE Group will contribute enormously in leading the PlayStation business and to bring new initiatives in managing the business in the networked era."
"Since returning to SCE two years ago, I have focused on further expanding our business in the European/PAL territories and regaining our market leadership there," said Andrew House.
"It is both an honour and a privilege to be named as President and Group CEO at SCEI. I believe there is huge potential for further growth of our business globally, and I'm looking forward to working with everyone in the SCE Group and with other groups in Sony to help achieve this potential by pursuing the creation of brand new user experiences."
"It has been a wonderful experience with PlayStation since the company's founding in 1993," said SCE chairman Akira Sato.
"I would like to express my heartfelt gratitude to the great support from third party game developers and publishers and particularly to the wonderful creators all over the world. Without the great content from a wide spectrum of genres made by third party game developers and publishers, as well as SCE Worldwide Studios, PlayStation would not be where it is now.
"I thank everyone for their continuous help in fulfilling PlayStation's mission to deliver high quality entertainment experiences to users around the world."
Move even higher up the Sony ladder and things are a little more tenuous. Sony's CEO Howard Stringer was reportedly pressed to resign by shareholders yesterday with the effects of the PSN hack being cited as one of the reasons. Stringer, of course, fought his corner.